Incoming Resources
- This is marketing, Seth Godin
- Frenemies, the epic disruption of the ad business (and everything else), Ken Auletta
- The revenge of analog, real things and why they matter, David Sax
- Marketing for dummies, by Jeanette McMurtry, MBA
- Marketing, a very short introduction, Kenneth Le Meunier-FitzHugh
- Ageless marketing, strategies for reaching the hearts & minds of the new customer majority, David B. Wolfe, with Robert E. Snyder
- Smarter, faster, cheaper, non-boring, fluff-free strategies for marketing and promoting your business, David Siteman Garland
- Word of mouth marketing, how smart companies get people talking, Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki
- Purple cow, transform your business by being remarkable, Seth Godin
- Who's raising the kids?, big tech, big business, and the lives of children, Susan Linn
- All marketers are liars, the power of telling authentic stories in a low-trust world, Seth Godin
- Marketing 3.0, from products to customers to the human spirit, Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- We are all weird, the rise of tribes and the end of normal, Seth Godin
- Social media is bullshit, B. J. Mendelson
- Play bigger, how pirates, dreamers, and innovators create and dominate markets, Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
- Yes!, 50 scientifically proven ways to be persuasive, Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
- Yes!, 50 scientifically proven ways to be persuasive, Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini