Word of mouth marketing, how smart companies get people talking, Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki
Type
Label
Word of mouth marketing, how smart companies get people talking, Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki
Language
eng
Bibliography note
Includes bibliographical references
Illustrations
illustrations
Index
no index present
Literary Form
non fiction
Main title
Word of mouth marketing
Nature of contents
bibliography
Oclc number
761847672
Responsibility statement
Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki
Sub title
how smart companies get people talking
Summary
Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about
Classification
Creator
Content
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Outgoing Resources
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