Bibliograph

Ageless marketing, strategies for reaching the hearts & minds of the new customer majority, David B. Wolfe, with Robert E. Snyder

Type

Label

Ageless marketing, strategies for reaching the hearts & minds of the new customer majority, David B. Wolfe, with Robert E. Snyder

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Ageless marketing

Nature of contents

bibliography

Oclc number

52312208

Responsibility statement

David B. Wolfe, with Robert E. Snyder

Sub title

strategies for reaching the hearts & minds of the new customer majority

Table Of Contents

An Era of New Rules -- Why Marketing Stopped Working: Doing Less with More -- Statistics Don't Buy -- Second Half Customers Seen through a New Consciousness -- The Nature of Customers -- Nature vs. Nurture: A Marketer's Perspective -- The New S Word in Marketing -- The Biological Roots of Customers' Needs and Behavior -- Seasons of a Customer's Life -- Interlude -- The Psychology of Customer Behavior -- Value Portraits: A Matter of Values for the Fall and Winter Seasons of Life -- Value Portraits: A new approach toward appealing to individuals in the Fall and Winter Seasons -- Connecting With Reality -- Life Satisfaction: The Missing Focus in Marketing -- Family Connections and Complexities -- The Three Lifestyle Stages of Adult Life -- Preparing Landing Sites for Marketing Messages -- Symbols: When a Rose is Not a Rose -- Building Empathetic Bridges -- The Truly Ageless Market

Classification