Bibliograph

Reaching out, the financial power of niche marketing, Doris Barrell, Mark Nash ; with an afterword, "Fair housing law in practice" by Marcia L. Russell

Type

Label

Reaching out, the financial power of niche marketing, Doris Barrell, Mark Nash ; with an afterword, "Fair housing law in practice" by Marcia L. Russell

Language

eng

Index

index present

Literary Form

non fiction

Main title

Reaching out

Oclc number

52251196

Responsibility statement

Doris Barrell, Mark Nash ; with an afterword, "Fair housing law in practice" by Marcia L. Russell

Sub title

the financial power of niche marketing

Table Of Contents

Real estate practice: yesterday, today, and tomorrow -- Old assumptions-new realities -- Seller representation -- Buyer representation -- Consumer expectations -- The Internet: friend or foe? -- Meeting expectations in both hot and cold markets -- The impact of culture -- The law vs. expectations -- Part-time vs. full-time agents -- Relationship selling knows no geography -- Conclusion -- Understanding consumer products marketing -- Affirming the individual -- Changes in marketing in the last ten years -- Understanding target audiences -- Brand loyalty -- Know the consumer --Specialized vs. general marketing -- Qualifying your consumer niche -- Cross-merchandising -- Preselling -- Testing -- Internet advertising -- Conclusion -- Steps to niche marketing success -- Niche versus traditional farming -- Ms. McDonald buys the farm -- The new consumer -- The under-30 crowd -- Foreclosures -- We're in the people business -- Focus on the consumer, not the geography -- Using the Web -- Conclusion -- Steps to niche marketing success -- Identifying your niche -- Senior citizens -- Immigrants -- Nationality -- Gender -- Single women heads of households -- Political groups -- Professional niches -- Spiritual -- Sexuality -- Military relocation -- International clients -- The casino! -- Conclusion -- Steps to niche marketing success -- Pursuing your niche -- Developing a business plan -- Developing a marketing plan -- Getting organized -- Loyalty -- Does niche marketing entail steering? -- Creating uniqueness -- Value perceptions -- Creating awareness -- Giving back -- Focusing -- Conclusion -- Steps to niche marketing success -- Building your niche -- Print advertising -- Web sites and the Internet -- Mailings and newsletters -- Business and other organizations -- Religious organizations -- Cultural events -- Community events -- Charity and other nonprofit organizations -- Building a team for your niche -- Building service providers -- Conclusion

Classification