Bibliograph

The reader's brain, how neuroscience can make you a better writer, Yellowlees Douglas, Ph.D., Clinical and Translational Science Institute and Center for Management Communication University of Florida

Type

Label

The reader's brain, how neuroscience can make you a better writer, Yellowlees Douglas, Ph.D., Clinical and Translational Science Institute and Center for Management Communication University of Florida

Language

eng

Bibliography note

Includes bibliographical references and index

Index

index present

Literary Form

non fiction

Main title

The reader's brain

Nature of contents

bibliography

Oclc number

907631359

Responsibility statement

Yellowlees Douglas, Ph.D., Clinical and Translational Science Institute and Center for Management Communication University of Florida

Sub title

how neuroscience can make you a better writer

Summary

Have you ever found yourself re-reading the same sentence four or five times and thought 'I should get more sleep'? Are you clueless as to why one paragraph just seems to 'flow' while you simply can't recall the contents of another? Guess what: you are not alone. Even the best writers fail to grasp why their writing works. This is the first science-based guide to writing, employing cutting-edge research on how our minds process written language, to ensure your writing can be read quickly, assimilated easily, and recalled precisely - exactly what we need to transform anyone into a highly effective writer. Using the 5Cs - clarity, continuity, coherence, concision, and cadence - this book combines irreverent humour with easy-to-follow principles that will make readers perceive your sentences, paragraphs, and documents to be clear, concise, and effective

Classification