Marketing the moon, the selling of the Apollo lunar program, David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan
Type
Label
Marketing the moon, the selling of the Apollo lunar program, David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan
Language
eng
Bibliography note
Includes bibliographical references (pages 126-129)
Illustrations
illustrations
Index
no index present
Literary Form
non fiction
Main title
Marketing the moon
Nature of contents
bibliography
Oclc number
861322933
Responsibility statement
David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan
Sub title
the selling of the Apollo lunar program
Table Of Contents
A modern-day Columbia: fiction makes a giant leap -- NASA brand journalism: finding a voice -- An unprecedented public relations partnership: NASA and industry -- The whole world is watching: live TV on Apollo -- Lunar day: broadcasting, the press, and Apollo 11 -- In a different orbit: the astronauts as celebrities -- The Apollo roadshow: moonwalkers and moon rocks -- "So, where to now, Columbus?": the end of the Apollo era
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Subject
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