Unconscious branding : how neuroscience can empower (and inspire) marketing, Douglas Van Praet
Resource Information
The instance Unconscious branding : how neuroscience can empower (and inspire) marketing, Douglas Van Praet represents a material embodiment of a distinct intellectual or artistic creation found in Memorial Hall Library.
The Resource
Unconscious branding : how neuroscience can empower (and inspire) marketing, Douglas Van Praet
Resource Information
The instance Unconscious branding : how neuroscience can empower (and inspire) marketing, Douglas Van Praet represents a material embodiment of a distinct intellectual or artistic creation found in Memorial Hall Library.
- Label
- Unconscious branding : how neuroscience can empower (and inspire) marketing, Douglas Van Praet
- Title remainder
- how neuroscience can empower (and inspire) marketing
- Statement of responsibility
- Douglas Van Praet
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Contents
- The science below our deeper behavior. The myth of marketing ; Humans, not consumers ; The biology of behavior -- The seven steps to behavior change. Step one : interrupt the pattern ; Step two : create comfort ; Step three : lead the imagination ; Step four : Shift the feeling ; Step five : satisfy the critical mind ; Step six : change the associations ; Step seven : take action
- Control code
- 1385862
- Dimensions
- 25 cm
- Edition
- First edition.
- Extent
- xiv, 274 pages
- Isbn
- 9780230341791
- Isbn Type
- (hardback)
- Lccn
- 2012014890
- Media category
- unmediated
- Media MARC source
- rdamedia
- Record ID
- u549631
- System control number
-
- (Sirsi) 1385862
- (OCoLC)778422659
Context
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.mhl.org/resource/7KV7YHLSiKQ/" typeof="Book http://bibfra.me/vocab/lite/Instance"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.mhl.org/resource/7KV7YHLSiKQ/">Unconscious branding : how neuroscience can empower (and inspire) marketing, Douglas Van Praet</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.mhl.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.mhl.org/">Memorial Hall Library</a></span></span></span></span></div>
