Bibliograph

Loyalty 3.0, how big data and gamification are revolutionizing customer and employee engagement, Rajat Paharia

Type

Label

Loyalty 3.0, how big data and gamification are revolutionizing customer and employee engagement, Rajat Paharia

Language

eng

Bibliography note

Includes bibliographical references (p. 263-268), Internet addresses and index

Illustrations

illustrations

Index

no index present

Literary Form

non fiction

Main title

Loyalty 3.0

Oclc number

828056074

Responsibility statement

Rajat Paharia

Sub title

how big data and gamification are revolutionizing customer and employee engagement

Summary

Loyalty programs don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners

Table Of Contents

Part 1: Vision -- May you live in interesting times -- Whoever figures out motivation wins -- The next big thing is big data -- Gamification: the engine of Loyalty 3.0Part 2: Execution -- Case studies in customer engagement -- Case studies in skills and learning -- Case studies in employee engagementPart 3: Direction -- Planning your Loyalty 3.0 program -- Bringing your Loyalty 3.0 program to life -- Forward in all directions!Appendix: A Loyalty 3.0 sample scenario: engaging attendees of a tech company's annual conference

resource.variantTitle

Loyalty 3.0, how to revolutionize customer and employee engagement with big data and gamificationLoyalty three point zero

Classification