Memorial Hall Library

APE, author, publisher, entrepreneur, [how to publish a book], Guy Kawasaki, Shawn Welch

eng

illustrations

no index present

non fiction

APE, author, publisher, entrepreneur

825789854

Guy Kawasaki, Shawn Welch

[how to publish a book]

"In 2011 the publisher of Guy Kawasaki's New York Times bestseller, Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, Guy self-published his next book, What the Plus! and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, 'There must be a better way.' With Shawn Welch, a tech wizard, Guy wrote APE to help people take control of their writing careers by publishing their books. The thesis of APE is simple but powerful: When a self-publisher successfully fills three roles--author, publisher and entrepreneur--the potential benefits are greater than with traditional publishing."--Cover

Part I. Author -- Should you write a book? -- A review of traditional publishing -- The self-publishing revolution -- The ascent of ebooks -- Tools for writers -- How to write your book -- How to finance your book -- Part II. Editor -- How to edit your book -- How to avoid the self-published look -- How to get an effective book-cover -- Understanding book distribution -- How to sell your ebook through Amazon, Apple, Barnes & Noble, Google, and Kobo -- How to convert your file -- How to sell ebooks directly to readers -- How to use author-services companies -- How to use print-on-demand companies -- How to upload your book -- How to create audio and foreign language versions of your book -- Self-publishing issues -- How to navigate Amazon -- Part III. Entrepreneur -- How to guerrilla-market your book -- How to build an enchanting perosnal brand -- How to choose a platform tool -- How to create a social-media profile -- How to share on social media -- How to comment and respond on social media -- How to pitch bloggers and reviewers -- How we APEd this book