Bibliograph

Type

Label

Win bigly, persuasion in a world where facts don't matter, Scott Adams

Language

eng

Bibliography note

Includes bibliographical references (pages 261-263, 275-279) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Win bigly

Nature of contents

bibliography

Oclc number

1001413957

Responsibility statement

Scott Adams

Sub title

persuasion in a world where facts don't matter

Summary

"From the creator of Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the most unconventional candidate in the history of the presidency, and how anyone can learn his methods for succeeding against long odds."--Amazon

Table Of Contents

Preamble: The day my reality split into two -- Introduction (where I prime you for the rest) -- Part 1. Why facts are overrated -- The most important perceptual shift in history -- About facts -- Persuasion vocabulary -- Part 2. How to see reality in a more useful way -- The myth of the rational mind -- How strong is persuasion? -- The persuasion filter -- Cognitive dissonance -- Confirmation bias -- Mass delusions -- When reality bifurcated -- The making of a hypnotist -- Part 3. How President Trump does what others can't -- The time of kings -- President Trump's talent stack -- Trump's Rosie O'Donnell moment -- The persuasion stack -- Setting the table -- Go bigly or go home -- Is President Trump a "natural" persuader? -- Part 4. How to use persuasion in business and politics -- How to design a linguistic kill shot -- How to use visual persuasion -- How to make people imagine you as President -- How I got the VP prediction wrong -- How to persuade by association -- How to create effective campaign slogans and logos -- Godzilla gets in the game (or does he?) -- How to get away with bad behavior -- How a trained persuader evaluates scandals -- How to win by a hair(cut) -- How to create two ways to win, no way to lose -- How to use the high-ground maneuver -- A grab bag of Trump's quickest and easiest persuasion tools -- Part 5. Why joining a tribe makes you powerful and blind -- How I used the persuasion filter to predict -- Why I endorsed Clinton (for my safety) until I didn't -- The third act -- Was I predicting or causing? -- Election night -- Appendix A: The persuasion reading list -- Appendix B: How to be a better writer -- Appendix C: Hos to find out is you are a simulation -- Appendix D: Trump's many mistakes

Classification