Franchise : the golden arches in black America

Resource Information

The work Franchise : the golden arches in black America represents a distinct intellectual or artistic creation found in Memorial Hall Library. This resource is a combination of several types including: Work, Language Material, Books.

Label

Franchise : the golden arches in black America

Title remainder

the golden arches in black America

Statement of responsibility

Marcia Chatelain

Creator

• Chatelain, Marcia, 1979-

Author

• Chatelain, Marcia, 1979-

Subject

• Business enterprises -- Purchasing -- United States
• Fast food restaurants -- United States
• Franchises (Retail trade) -- United States
• African Americans -- Civil rights
• McDonald's Corporation
• Race discrimination -- United States
• HOUSE & HOME / General
• African Americans -- Economic conditions

Language

eng

Summary

"From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who- in the troubled years after King's assassination- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither"--

Assigning source

Provided by publisher

Cataloging source

DLC

Dewey number

338.70973

Illustrations

illustrations

Index

index present

LC call number

TX945.3

LC item number

.C46 2020

Literary form

non fiction

Nature of contents

bibliography