Memorial Hall Library

Building social business, the new kind of capitalism that serves humanity's most pressing needs, Muhammad Yunus with Karl Weber

eng

index present

non fiction

Building social business

449858733

Muhammad Yunus with Karl Weber

the new kind of capitalism that serves humanity's most pressing needs

Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place. Here, Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations, entrepreneurs, and social activists across Asia, South America, Europe and the US. He demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains how public and corporate policies must adapt to make room for the social business model; and shows why social business holds the potential to redeem the failed promise of free-market enterprise.--From publisher description

Introduction: social business-from dream to reality -- Why social business? -- Growing pains : lessons in adaptation and change from the story of Grameen Danone -- Launching a social business -- To cure one child : a case of social business in healthcare -- Legal and financial frameworks for social business -- Grameen Veolia Water : a social R&D project for addressing the world water crisis -- Creating a global infrastructure for social business -- Glimpses of tomorrow : more social businesses are on the way -- The end of poverty : the time is here