Bibliograph

The ultimate marketing plan, find your hook, communicate your message, mark your mark, Dan S. Kennedy

Type

Label

The ultimate marketing plan, find your hook, communicate your message, mark your mark, Dan S. Kennedy

Language

eng

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

The ultimate marketing plan

Oclc number

61499943

Responsibility statement

Dan S. Kennedy

Sub title

find your hook, communicate your message, mark your mark

Table Of Contents

How to get maximum value from this book -- Preface -- Step 1. Putting together the right message -- Step 2. Presenting your message -- Step 3. Picking the right targets -- Step 4. Proving your case -- Step 5. Putting your best foot forward -- Step 6. Getting free advertising -- Step 7. Malibuism--becoming hot -- Step 8. "Poor boy" marketing strategies -- Step 9. Maximizing total customer value -- Step 10. Fueling word-of-mouth advertising -- Step 11. Creating short-term sales surges -- Step 12. New marketing technologies -- Step 13. How to make the internet work for you / by Corey Rudl, Internet Marketing Center -- Step 14. Avoid employee sabotage : getting employees on the same page -- Step 15. Hiring and firing the experts -- How to get more information from the author? -- Resource directory

Classification