American icon : Alan Mulally and the fight to save Ford Motor Company
Resource Information
The work American icon : Alan Mulally and the fight to save Ford Motor Company represents a distinct intellectual or artistic creation found in Memorial Hall Library. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
American icon : Alan Mulally and the fight to save Ford Motor Company
Resource Information
The work American icon : Alan Mulally and the fight to save Ford Motor Company represents a distinct intellectual or artistic creation found in Memorial Hall Library. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- American icon : Alan Mulally and the fight to save Ford Motor Company
- Title remainder
- Alan Mulally and the fight to save Ford Motor Company
- Statement of responsibility
- Bryce G. Hoffman
- Language
- eng
- Summary
- At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description
- Cataloging source
- DLC
- Dewey number
- 338.7/629222092
- Illustrations
-
- illustrations
- plates
- Index
- index present
- LC call number
- HD9710.U54
- LC item number
- F636 2012
- Literary form
- non fiction
- Nature of contents
- bibliography
Context
Context of American icon : Alan Mulally and the fight to save Ford Motor CompanyWork of
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