Coverart for item
The Resource The facebook era : tapping online social networks to market, sell, and innovate, Clara Shih

The facebook era : tapping online social networks to market, sell, and innovate, Clara Shih

Label
The facebook era : tapping online social networks to market, sell, and innovate
Title
The facebook era
Title remainder
tapping online social networks to market, sell, and innovate
Statement of responsibility
Clara Shih
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Shih, Clara Chung-wai
Dewey number
658.8/72
Index
no index present
LC call number
HD30.37
LC item number
.S49 2011
Literary form
non fiction
http://library.link/vocab/subjectName
  • Business enterprises
  • Online social networks
Label
The facebook era : tapping online social networks to market, sell, and innovate, Clara Shih
Instantiates
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The fourth revolution -- The new social norms -- How relationships and social capital are changing -- Social networking across your organization -- Sales in the facebook era -- Customer service in the facebook era -- Marketing in the facebook era -- Innovation and collaboration in the facebook era -- Recruiting in the facebook era -- Step-by-step guide to social networking for business -- How to : develop your facebook era plan and metrics -- How to : build and manage relationships on the social web -- How to : engage customers with facebook pages and twitter -- How to : advertise and promote on the social web -- Social networking strategy -- Advice for small business -- Advice for nonprofits, healthcare, education, and political campaigns -- Corporate governance, strategy, and implementation -- The future of social business
Control code
1233712
Dimensions
23 cm.
Edition
Second edition
Extent
350 pages
Isbn
9780137085125
Isbn Type
(pbk. : alk. paper)
Lccn
2010017030
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (Sirsi) 1233712
  • (OCoLC)503049553
Label
The facebook era : tapping online social networks to market, sell, and innovate, Clara Shih
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The fourth revolution -- The new social norms -- How relationships and social capital are changing -- Social networking across your organization -- Sales in the facebook era -- Customer service in the facebook era -- Marketing in the facebook era -- Innovation and collaboration in the facebook era -- Recruiting in the facebook era -- Step-by-step guide to social networking for business -- How to : develop your facebook era plan and metrics -- How to : build and manage relationships on the social web -- How to : engage customers with facebook pages and twitter -- How to : advertise and promote on the social web -- Social networking strategy -- Advice for small business -- Advice for nonprofits, healthcare, education, and political campaigns -- Corporate governance, strategy, and implementation -- The future of social business
Control code
1233712
Dimensions
23 cm.
Edition
Second edition
Extent
350 pages
Isbn
9780137085125
Isbn Type
(pbk. : alk. paper)
Lccn
2010017030
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (Sirsi) 1233712
  • (OCoLC)503049553

Library Locations

    • Memorial Hall Library (Andover)Borrow it
      2 North Main Street, Andover, MA, 01810, US
      42.6568333 -71.141443
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