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The Resource If then : how the Simulmatics Corporation invented the future, Jill Lepore

If then : how the Simulmatics Corporation invented the future, Jill Lepore

Label
If then : how the Simulmatics Corporation invented the future
Title
If then
Title remainder
how the Simulmatics Corporation invented the future
Statement of responsibility
Jill Lepore
Creator
Author
Subject
Language
eng
Summary
"A brilliant, revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestseller, These Truths. The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defense. Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1966-
http://library.link/vocab/creatorName
Lepore, Jill
Dewey number
006.3/12
Illustrations
illustrations
Index
index present
LC call number
QA76.9.D343
LC item number
L47 2020
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Data mining
  • Simulmatics Corporation
  • HISTORY / United States / 20th Century
  • BIOGRAPHY & AUTOBIOGRAPHY / Science & Technology
  • BUSINESS & ECONOMICS / Industries / Computers & information Technology
Label
If then : how the Simulmatics Corporation invented the future, Jill Lepore
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 335-390) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
on1191844059
Dimensions
25 cm
Edition
First edition.
Extent
xii, 415 pages
Isbn
9781631496103
Lccn
2020008058
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1191844059
Label
If then : how the Simulmatics Corporation invented the future, Jill Lepore
Publication
Bibliography note
Includes bibliographical references (pages 335-390) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
on1191844059
Dimensions
25 cm
Edition
First edition.
Extent
xii, 415 pages
Isbn
9781631496103
Lccn
2020008058
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1191844059

Library Locations

    • Memorial Hall Library (Andover)Borrow it
      2 North Main Street, Andover, MA, 01810, US
      42.6568333 -71.141443
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