The Resource Franchise : the golden arches in black America, Marcia Chatelain
Franchise : the golden arches in black America, Marcia Chatelain
Resource Information
The item Franchise : the golden arches in black America, Marcia Chatelain represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Memorial Hall Library.This item is available to borrow from 1 library branch.
Resource Information
The item Franchise : the golden arches in black America, Marcia Chatelain represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Memorial Hall Library.
This item is available to borrow from 1 library branch.
- Summary
- "From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who- in the troubled years after King's assassination- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither"--
- Language
- eng
- Edition
- First Edition.
- Extent
- 324 pages
- Isbn
- 9781631493942
- Label
- Franchise : the golden arches in black America
- Title
- Franchise
- Title remainder
- the golden arches in black America
- Statement of responsibility
- Marcia Chatelain
- Language
- eng
- Summary
- "From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who- in the troubled years after King's assassination- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither"--
- Assigning source
- Provided by publisher
- Cataloging source
- DLC
- http://library.link/vocab/creatorDate
- 1979-
- http://library.link/vocab/creatorName
- Chatelain, Marcia
- Dewey number
- 338.70973
- Illustrations
- illustrations
- Index
- index present
- LC call number
- TX945.3
- LC item number
- .C46 2020
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Fast food restaurants
- Franchises (Retail trade)
- McDonald's Corporation
- Business enterprises
- African Americans
- Race discrimination
- African Americans
- HOUSE & HOME / General
- Label
- Franchise : the golden arches in black America, Marcia Chatelain
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- on1102474552
- Dimensions
- 25cm
- Edition
- First Edition.
- Extent
- 324 pages
- Isbn
- 9781631493942
- Lccn
- 2019030794
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)1102474552
- Label
- Franchise : the golden arches in black America, Marcia Chatelain
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- on1102474552
- Dimensions
- 25cm
- Edition
- First Edition.
- Extent
- 324 pages
- Isbn
- 9781631493942
- Lccn
- 2019030794
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)1102474552
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.mhl.org/portal/Franchise--the-golden-arches-in-black-America/HK2MO1GnBOA/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.mhl.org/portal/Franchise--the-golden-arches-in-black-America/HK2MO1GnBOA/">Franchise : the golden arches in black America, Marcia Chatelain</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.mhl.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.mhl.org/">Memorial Hall Library</a></span></span></span></span></div>
