Coverart for item
The Resource American icon : Alan Mulally and the fight to save Ford Motor Company, Bryce G. Hoffman

American icon : Alan Mulally and the fight to save Ford Motor Company, Bryce G. Hoffman

Label
American icon : Alan Mulally and the fight to save Ford Motor Company
Title
American icon
Title remainder
Alan Mulally and the fight to save Ford Motor Company
Statement of responsibility
Bryce G. Hoffman
Creator
Subject
Language
eng
Summary
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description
Cataloging source
DLC
http://library.link/vocab/creatorName
Hoffman, Bryce G
Dewey number
338.7/629222092
Illustrations
  • illustrations
  • plates
Index
index present
LC call number
HD9710.U54
LC item number
F636 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Ford Motor Company
  • Automobile industry and trade
  • Mulally, Alan R
Label
American icon : Alan Mulally and the fight to save Ford Motor Company, Bryce G. Hoffman
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [410]-411) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
1356865
Dimensions
25 cm.
Edition
First edition
Extent
x, 422 pages, [8] pages of plates
Isbn
9780307886057
Isbn Type
(hbk.)
Lccn
2011037155
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill
System control number
  • (Sirsi) 1356865
  • (OCoLC)733231729
Label
American icon : Alan Mulally and the fight to save Ford Motor Company, Bryce G. Hoffman
Publication
Bibliography note
Includes bibliographical references (p. [410]-411) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
1356865
Dimensions
25 cm.
Edition
First edition
Extent
x, 422 pages, [8] pages of plates
Isbn
9780307886057
Isbn Type
(hbk.)
Lccn
2011037155
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill
System control number
  • (Sirsi) 1356865
  • (OCoLC)733231729

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